2. Engaging Research
From small focus group assignments to major strategic studies, we work for companies that are eager to act on market research. But before we conduct each study, you are intimately involved in the study’s design so that your organization’s key stakeholders are involved and in concert with our efforts. We’ve found that this is the best way to have all stakeholders rally around the research findings.

3. Collaborative Data Analysis
When the research has been completed, but before you receive a final report, we conduct a collaborative Data Workshop. We share our findings with you and ask several questions: Are there business issues within the company that are related to these findings? If so, what further analysis is needed to complement this work? Any surprises for you in this data? How can we best present the data to get buy-in from all stakeholders? We then finalize the analysis and give you a detailed report, complete with actionable insights. But it doesn’t end there. Now comes the fun part.

4. Discovery Sessions^®
Rather than simply presenting slide after slide of data and telling your stakeholders our key findings, we craft unique Discovery Sessions for each study based on proven learning theories [this would be a link to the section below]. The Discovery Sessions are designed to lead stakeholders with diverse learning styles through a step-by-step self-discovery process. Based on the theory of multiple intelligences, participants use not only their logical/mathematical and linguistic intelligences, but also visual, kinesthetic, musical, and interpersonal intelligences to discover research results on their own. This highly interactive, non-hierarchical learning process results in stakeholders truly understanding the data so they can more effectively act on it. And best of all, Discovery Sessions are a tremendous amount of fun and create lasting cross-departmental collaboration.

5. Actionable Outcomes
At the conclusion of each of the Discovery Sessions, we help your stakeholders produce an authentic deliverable, such as a summary memo, a list of possible solutions to a problem, or a store design with the best possible mix of merchandise. Unlike presentations that end with recommendations which participants find “interesting” and then soon forget, this process lights a fire for change because stakeholders have discovered the findings “on their own” and are ready to act on them in a unified way.

The proven learning theory behind the Bluewater Approach

#1: Multiple Intelligences
Howard Gardner (Harvard) has located multiple intelligences within the human brain. Everyone has a different mix, with a few dominant intelligences in each person. When information is presented in a way that taps into several intelligences, all learners can effectively access the same content.

The seven intelligences are:
» verbal/linguistic
» logical/mathematical
» visual/spatial
» musical
» bodily/kinesthetic
» intrapersonal
» interpersonal

#2: Cooperative Interaction
Elizabeth Cohen (Stanford) has proven that cooperative interaction leads to more learning and greater content retention. At Bluewater, we put participants into small, non-hierarchical groups and give them specific tasks to address with the data. This type of interaction maximizes learning for the group.

#3: The Process of Self-Discovery
Jerome Bruner (Harvard) shows that learning through a guided process of self-discovery results in true mastery and ownership of content. We carefully structure our Discovery Sessions to lead stakeholders to discover for themselves the key insights we have identified in the study. How much more powerful is it to feel that you have figured it out yourself rather than having been told the answer?

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