Services

Types of Studies
Qualitative Research Services
Quantitative Research Services
Other Services

Bluewater Learning offers a full range of market research services designed to answer a client’s essential question and enable stakeholders to take action. Every project is custom designed in a highly collaborative process that embeds our clients’ knowledge of their business with our insights into how best to collect and analyze the data that will be most useful in solving their problems.

Types of Studies
» Positioning
» Segmentation, including sub-group valuation and opportunity analysis
» Brand equity
» Choice modeling
» Fit tests
» Retail store design evaluation
» New product development and idea generation
» Customer satisfaction
» Packaging evaluation and development
» Awareness, attitudes, and usage

Qualitative Research Services
» Focus groups
» Mobile focus groups
» In-depth interviews
» Friendship pairs
» Executive interviews
» Ethnographies
» In-store shop-alongs
» Online focus groups

Quantitative Research Services
» Online surveys
» Telephone surveys
» Mail surveys
» On-site interviews
» Mall intercepts

Other Services
» Design and facilitation of strategic planning meetings
» Employee training
» Scenario planning facilitation
» Presentation design